They have great beer and a great logo. I found out it was designed by Milton Glaser:
"In 1987, two guys visited me with the intention of launching a new beer brewed in Brooklyn. Tom Potter, an investment banker, and Steve Hindy, a journalist, were passionate about the possibilities. They knew their history: At one point, Brooklyn had over 100 breweries, which had shrunk to none. Since then they've had incredible success, growing in productivity and reputation. Nice guys, great beer.
It all began with the logo itself which was intended to produce a reference to the old Brooklyn Dodgers before they decamped for Los Angeles. We've designed all their packaging, communications, and advertising from the start."
- Milton Glaser
View more on the project here.
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